Tuesday, April 10, 2012

OneBurger - Sunrise, FL

Black Castle 

The self described "basic, but more gourmet"  OneBurger is new to the Sunrise area. This is the second location with one more in Coral Gables. Now maybe it was me, but it just seemed really odd there. It was awkwardly quiet with the handful of customers that were there just staring at the flat screen TV on the wall. The setup had no particular flow or direction to it. The Batman (pretty sure it was Batman) poster on the wall made no sense to me. I guess that is where the black concept came from. There was a pile of extra chairs in one corner. It threw me off, but decor isn't my thing anyway. Food is, so let's get to it.

Burger - Black Castle $5.75 - finely chopped and char-grilled white onion, American cheese, ketchup

The burger seemed pretty simple and straight forward. It was supposed to be a throwback to the original slider style burger, like White Castle, where the burger is cooked in the aroma of steamed onions that permeates the meat delivering awesome flavor. However, the onion flavor was not so present. It was really hard for me to even pick it up on my palate at all. What I did pick up was the smokiness from the grill. That was ever-present in the burger which was a good thing. Otherwise, the patty lacked any real seasoning. The patty had good beefiness, the cheese was melted, and the bun was soft and airy (perhaps bordering on too airy). I prefer a bun with more chew to it. The burger came to the table already cut in half, which is "no-no" to me. A burger is meant to be eaten whole and it should be a customer choice whether or not to cut it. All burgers are served medium unless otherwise requested. I asked for medium-rare. It came out medium. So I would suspect that had I not said anything the standard burger probably would have come out leaning towards medium-well. With all that said, overall it was a good burger. That's it.


Fries - Spicy Fries $2.25

The fries were limp and ordinary. It seemed like they through a little cayenne or paprika on them and expected them to become some elevated spicy fry sensation, but it just seemed boring to me.


Drink - Oreo Milkshake $3.25

I'm no milkshake expert, but I know what I do and I don't like. I don't like that my milkshake was thin and milky. I don't like that they served the shake in a real glass which wasn't kept in a cold freezer. Everyone knows (well not everyone), but cold foods should be served on cold dishes and hot food on hot dishes. I don't like that they served me my Oreo shake without a spoon, leaving me with no way to scoop up those soggy cookie chunks, which in my opinion is always the BEST part. I don't like that I had to give three strikes just to a milkshake.


Conclusion: The sense I got from this place was a fast food burger joint trying to come off as gourmet. I would like to go back and try one of their more creative burgers and see if they can really deliver that gourmet taste flavor complexity. I have my doubts. I am being hard on them and they are new, but if you are open and in business then you need to be ready. There is definitely a lack in details, such as the no spoon with the milkshake, and using glassware for shakes, but plastic utensils, the server forgetting to give us our drink cups, and so on. All of these are easy fixes with some real thought and care for delivering the best customer experience.

ONEBURGER on Urbanspoon

8 comments:

  1. We appreciate your visit and we thank you for your balanced review. We've highlighted your feedback in our training to continuously improve our customer experience.

    Customer favorites include the Mushroom Swiss, Philly and Fancy Bacon Cheddar. We're working hard on our consistency and our customers' complete satisfaction is our top priority.

    As a result of your review, we're now serving Oreo milkshakes with a spoon to get all the chunky bits. Thanks for the tip.

    We hope to see you soon when you're in the mood for a burger - which sounds like daily:)

    Best,
    Tom

    Oneburger Sunrise

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    Replies
    1. Thanks Tom for your proactive approach towards improvement. I appreciate you taking the time to read and address some of the things I mentioned. I will definitely be back again!

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    2. I wanted to provide you with a brief update. We've implemented some very positive changes in our store, some of them directly related to your feedback. To be a greener restaurant, we're now using ceramic plates for all order and we provide stainless steel utensils to our salad lovers. We've also added 6 premium beers and 7 wines. Lastly, we've created a special one pound burger - The Onepounder. We think you may like it -

      16 oz Black Angus beef stuffed with 4 slices of bacon, cheddar and jalapeno salsa, topped with more cheddar, a fried egg, shoestring onions. Server on a toasted Kaiser roll with jalapeno butter. It's got a kick to it!

      We hope you'll drop in again soon.

      Best,
      Tom

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  2. They still suck! They forget toppings you paid for!!!!!!!!!!!!!!!!!

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    Replies
    1. amazing... great staff, excellent food...

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  3. What a let Down..oh well thats why having options is great ;-)

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  4. Owner, Tom Maroney, is incredibly rude and unapologetic about a staff that makes no effort. Furthermore, advertised hours and services are consistently not as advertised. I wish I were able to comment on the food, but they've never been able to deliver as promised, despite authorizations on my credit cards. The service - at least from phone conversations with the staff and a call from Mr. Maroney - has been absolutely despicable.

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  5. Follow the Golden Rule in life.

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